Archived - Creating Xtreme Customer Loyalty
Once a month, the Council hosts a conversation with the CCO to shed light on what makes each CCO successful.
Creating Xtreme Customer Loyalty
CCO: Rudy Vidal
March 9, 2010, 1pm ET
Loyalty has nothing to do with satisfaction. Loyalty is an emotional response to a brand that drives higher repurchase rates, greater profits, and significantly higher lifetime value. Rudy Vidal, former CCO of inContact and SVP of Strategy for consumer technology giant Panasonic created and delivered the concept of Xtreme Customer Loyalty (XCL). Mr. Vidal will share with us how he proves the value of this extreme customer focus, the notion of “Power Transfer” to identify the most important customer touchpoints, and the ways in which you can motivate your employees to adopt this new methodology.
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