Archived - World-Class Practices in Customer Reference Programs
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Topic: World-Class Practices in Customer Reference Programs
April 5, 2010, 1:00 pm ET
Amir Hartman, Founder, Mainstay Partners
Prospects believe what your customers say about you far more readily than anything you say about yourself. Customer reference programs are designed to help your prospects hear exactly what they need from your customers in order to make the sale.
Amir Hartman, Founder of Mainstay Partners, will share the results of his recent worldwide benchmark customer reference program research. Jeb Dasteel, CCO of Oracle and Council Member, engaged Mr. Hartman last year to perform a portion of this study and has graciously agreed to share it with the Council. Learn how the world’s best companies are developing and leveraging customer reference programs to increase loyalty, shorten sales cycles, and increase revenues. As a result of attending this session, you’ll learn how to:
- Effectively create a reference program
- Learn what forms of reference are the most valuable and how to use them
- Achieve the greatest leverage from your best customers
- Measure the effectiveness and areas for improvement
If you want your customers to be your greatest recommenders, this is a “must-attend” session.
About our guest:
An authority on corporate and technology transformations, Amir Hartman is an international bestselling author and advisor to leading global businesses. Mr. Hartman is on the faculty at both Columbia's Graduate School of Business and Berkeley's Haas School of Business. A frequent speaker at business leader forums, he is the author of several influential books, most recently Ruthless Execution: What Business Leaders Do When Their Companies Hit the Wall. Prior to forming Mainstay Partners, Mr. Hartman served as managing director for Cisco System’s Corporate Internet Strategy and the Internet Business Solutions Group. In this role he was responsible for shaping Cisco's Internet business strategy and advising key customers on Web strategies.