The Bingham Advisory
We are pleased to announce the launch of a first-of-its kind publication, The Bingham Advisory, periodic strategic advice designed to define and clarify the role of the chief customer officer in today’s global business fabric.
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People in this industry talk about the importance of the customer experience, but no one has ever delved into the CCO experience. This publication will be an essential tool for CCOs and prospective CCOs to gain insight into their position and learn best practices from Curtis Bingham, a recognized authority on CCOs.
Bingham will offer real-life, practical advice that will show you how to:
- Demonstrate tangible value of customer centricity
- Avoid experimenting at your customer's expense
- Shorten time to personal and customer success
- Drive top and bottom-line results
There are less than 500 CCOs in the world, far fewer than any other C-level position. Yet the CCO is the individual ultimately responsible for customer retention, satisfaction and loyalty, which is a stated goal for most every organization. We realized it was vital to gather original intelligence and give recommendations regarding the CCO role, the people who have this title, and how they influence the structure and fulfillment of their organization’s customer-centric culture.
This innovative advisory is authored by Bingham, the worldwide expert on CCOs. He was the first to promote the CCO role as catalyst for customer centricity and is the recognized authority on CCOs, having worked directly with more than 150 CCOs to create customer-centric cultures and drive profitable customer loyalty.
The first issue of the Bingham Advisory is titled - 8 Strategic Imperatives for the CCO. It provides answers to the following questions:
- What is the ideal reporting structure—and why it is critical to get this one thing right?
- What are the three types of CCO Authority?
- How can you as the CCO gain more authority in the organization?
- What are the characteristics of the CCO?
- When hiring, what should you as the CEO and Board look for?
- As the CCO, what abilities must you develop?
- What are the 6 key challenges of the CCO and how do you overcome them?
- What are the 9 things that need to be part of every CCO’s dashboard?
- Do you know the 7 most important enablers of culture change? What do you as the CCO or CEO need to do to facilitate this change?
Chief customer officers are in a unique position to bring customer insights to strategic decisions, integrate important information to drive value, and inspire and motivate groups of people both inside and outside of their companies. The Bingham Advisory is designed to enlighten, instruct and drive important conversations for the CCO and to further this critical role.
You can purchase the Bingham Advisory for $399 by clicking on the 'Buy Now' button below. For any questions regarding The Bingham Advisory, please contact us at info@ccocouncil.org.
Price: $399.00
